Welcome

Welcome

Finding the Right Solution for the Right PRICE

I am a local expert who provides IT services for small business owners and end users.

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IT Support You Can Understand

IT Support You Can Understand

Finding Solutions That Make SENSE

My solutions always consider your comfort level with technology to ensure I don't provide an overly complex solution that not supportable.

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Business Make Easy

Business Make Easy

IT That Makes Your Business or Life EASIER

I understand that the most technical solution may not be the best solution for you.

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Service

My Services

How I Can Help YOU!

01

Customer Services

My goal is to take the “stress” out of your IT experience(s) by providing “Gold Standard” customer service and support. This requires effective communication to ensure you have the skills/tools necessary to understand and use the technology deployed.

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02

Cyber Security

Most issues have a root cause involving security. I will evaluate your current situation, recommend solutions, and ensure YOU understand what is necessary to maintain a secure environment.

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03

Cloud an Artificial Intelligence (AI)

The advances and advantages in these areas swiftly outpace the average end user's understanding. I will help you understand, effectively deploy/use these technologies, and provide support/training on usage.

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04

IT Management

Managing your IT environment is a contant moving target in skills, software, and hardware. My expertise and support will ensure you have the "right balance" of IT to keep current with technology but not needlessly update just for the sake of change.

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My Support

Please call, text, or email me!

(657) 210-0619

[email protected]

Technical Support Information

My Blog

This blog will include posts on some of the most frequent or impactful issues my clients are dealing with....as well as solutions.

Digital Marketing for Small Business Owners

Digital marketing has grown into a complete monster of opportunities, but if you don’t use it and use it well, you are simply not “heard” in today’s marketplace because of how much business leads has moved to the digital realm! Almost all of your potential clients are using social media and other digital resources. If your business is not visible in these platforms, you are simply not going to be seen by potential new clients.

Let’s first understand a little but about digital marketing. Digital marketing is the outreach we do using various digital tools, applications, platforms, etc…. For a more complete explanation, check out this breakdown from the American Marketing Association. To break it down into tools and/or categories most of us recognizes.

  • Social Media — Facebook, Nextdoor, Linked In, Instagram, etc…. Emo @ Street Team has an app that small business owners can set up to greatly expand their exposure on Social Media by leveraging their employees for very minimal costs!
  • Search Engines — SEO (search engine optimization) is where an expert (like Mike @ House Reno Profits) takes specific steps to position your company near the top of the results for the major search engines like Google….when related to topics like your company identity, your company product/services, and geographical location.
  • Email — Email marketing campaigns are really starting to either replaced or be coordinated with a traditional snail mail post card or flyer campaign. Alisa Cook @ Ally Market Systems knows how to make an email campaign that combines with LinkedIn that is painless and results in “real leads”.
  • Internet — The ability to host, post, search, etc… for information is almost limitless. This can be both a curse and a benefit. Curse if the information is slanderous, inaccurate, or bad and benefit for reaching potential clients you would otherwise miss, providing understanding without tying up your personal time, and really helping a client understand your product and/or services.
  • AI (Artificial Intelligence) — this is the latest to be added to your digital marketing tools or platforms. If you understand AI, it can be leverage to automate many of the tasks involved in your business processes including marketing, speed up but not replace the creative process for new marketing content, and provide summary or detailed research quickly.

An IT professional that understands digital marketing can help you navigate the best results with the most effective usage of your resources. For example, almost any business should start with a website. As a small business owner, you might even be designing the site yourself using something like GoDaddy. If you coordinate with an IT professional that understands marketing, they can help make sure the infrastructure of your website is set up to be easily found by various search engines, your website includes a “landing page” that an email campaign uses to capture new clients, and integrates with social media profiles to have a consistent unified branding presence across multiple platforms!

Give me a call/text/email to get started optimizing your IT resources and knowing when to call in a specific specialist as your needs grow.

Your Home — Smart Outdoor Lighting

Most likely you have recently or will soon put up your outdoor holiday decor and this typically involves holiday lighting. Now, as you consider taking them down, let’s review your outdoor lighting and decide about how you want to make some home improvements. As you remove your outdoor decor, look over where lighting is bad, where do you have security concerns, do you have entertainment spaces that need different lighting when you have company over, outdoor steps that are a trip hazard due to bad lighting, etc….

Now divide your outdoor space into different zones. Most homes will have 4 zones: front, each side, and backyard. If you have a more complex outdoor space, you may want to divide into additional zones: back patio entertainment space, front walkway or driveway, etc…. When we set up smart lights, we assign them to a zone and then your controlling app will activate based on your choices one or more zones at a time. As an example, I may want my front door zone only to light up if it is nighttime and motion or doorbell activity at the front door. Another example would be motion detected in the backyard at night, but for safety, you want the backyard and both side yards to light up to ensure nobody can break into your home unnoticed.

So now that you know where you have concerns or issues as well as what you want to achieve, we can start looking at solutions. The first consideration is electrical. You do not NEED a wired power source because of the availability to use solar or battery solutions, but you need to know that before purchasing equipment. If you want items to be dependent on each other, the easiest solution is to keep everything in the same brand.

For purposes of this conversation I will use “Ring by Amazon” but multiple brands provide similar solutions. If you have a large estate, something like Josh AI is a great solution to automate and control multiple devices of different sources/brands. You are probably familiar with Ring doorbells, but they have motion activated cameras, floodlights, path lighting, etc… All of these items can be interconnected via their app, which you load onto your cell phone or access via your computer. Set up a zone called pathways, which could be solar-powered path lighting, that is set up to automatically come on from a dusk to down. For security, you can have your motion activated cameras automatically turn on any floodlight in their zone whenever it is dark and motion is detected. You could also add the “side zones” so that all sides of your house light up when the backyard cameras register motion. Finally, for an evening party, you can then turn on the “patio” zone. These lights could be setup on a dimmer so you have them provide the appropriate mode lighting and automatically override the evening motion activated full flood.

So as you set up and take down that outside holiday decor, review your setup for some home improvement opportunities. This is a great way to incorporate smart technology that provides the automation and improved security so you can simply enjoy your home. Give me a call if you want some help deciding on the correct equipment and how to design your lighting plan!

Backups and Long Term File Storage

There are an extensive list of options when it comes to desktop/laptop backups and/or long term file storage. First, before we talk about the pros, cons, and differences, let’s consider a few things:

  • You need to understand your industry requirements. If you are talking about patient medical data, military/government data, or company proprietary information, etc…. The first consideration is what rules are you required to follow. As an example, HIPAA requirements prohibit using a distributed server, so many of the default cloud tools would not be allowed.
  • What are your needs? Just about everyone should have a backup but what type and how often? The most common type of backup is incremental and happens automatically in the background. This is a very effective method for capturing data but does NOT capture application or program settings in most cases. Another form of backup is a disk image. This captures EVERYTHING, but it cannot be done automatically, and you cannot be making changes/using the disk as it is being imaged. Great solution for loaded multiple devices with exactly the same image on exactly the same hardware, so everyone has the same tools, but not useful for real time backups.
  • Media — When you are talking about file storage, what material or device you storage the data will be directly related to how long it will be viable for retrieval. You need to know how long you want to keep the data so you can pick a media/device that will exceed your requirements. You also need to understand the requirements of that media/device. For example, I know many users who stored their old tax returns on CDs. This seems like a very good idea. CDs are durable, can hold a lot of data, and relatively inexpensive. The problem is most people used labels with an adhesive that corrupted the storage data over time….or used something like a Sharpie as a labeling method. Unfortunately, just like the label adhesive, ink that is not specifically formulated for CDs will slowly over time destroy the stored data.
  • Have your backup plan/file storage design reviewed by an IT professional. There are too many nuances that can completely invalidate what you are trying to achieve with your backup or file storage system. Most IT professionals are exposed to many unique client situations and can help you prevent making the same mistakes that quite often results in SOS calls. Due to our IT industry exposure/networking, we know the latest technology options, changes in various industry regulations, and “horror” stories of data failures.
  • Unique geographic risk factors. For example, in California, we deal with wildfires. I personally have had multiple clients think that backing up to a local external drive at their business location was a good backup option. Only to realize they lost everything when a fire evacuation was ordered, and they had no ability to safeguard the original computer/laptop or backup device before it was destroyed by fire. A simple 3rd party cloud backup solution would have prevented loosing everything when they were unable to return to their home/business to remove the equipment from danger.

File storage and backup options seem very straight forward and simple, but these decisions when not implemented carefully can have catastrophic consequences.

Setting Up Your Folder/File Structure for The New Year

When you create your folder/file structure, PLEASE make them in a naturally archiving structure! What does that mean? For example, most people have a folder called clients and inside that folder they have a folder for each client. Here is the problem. Every time they want to clean out older data, they have to open each folder and remove the older content. Instead, set the structure up like this:

Each Year — Clients — Folder for each client……

Now what will happen is that each year as we approach January, you will create a new year folder and client folders as you need them. The power of this system is 7+ years out when you decide to prepare for the next year, you just grab the oldest year and hit “delete”. So for example I am setting up my 2026 Client folders. I create my 2026 folder, then create folders for my most common/reoccuring clients. As I create my client folders there is some “timeless” data I will copy over (i.e. their logos for example) for each client. This means when I want to delete the oldest folders, I don’t have to worry about loosing data I need for current work. I don’t have to spend hours going through old folders trying to thin out old content.

From a risk management point of view you DO NOT want to keep data you do not need. If you are ever compromised and have client data, you face legal/financial complications related to identity theft for each client involved. If you have lots of data/files and therefore cannot find when you need quickly that completely defeats the purpose of keeping the data.

Give me a call/text/email if you would like some help designing a structure that is easy to maintain, doesn’t have file names too “long” for the backup systems to automatically capture, and drastically reduce your risk if security is compromised.

Upgrade your Outdoor Lighting using Smart Technology!

Are you thinking about adding some outdoor lights to your home? Have you considered if they are going to be controlled by a good old fashion switch or maybe a timer? What about using smart technology? The first question is — Why? What is the advantage to using smart lighting features instead of just a simple on/off switch.

  • Energy Costs — only having the lights on when you need it saves money!
  • Safety — something as simple as having multiple lights come on when a motion sensor activates can make all the difference in preventing theft and other property damage.
  • Convenience — almost everyone has at some point run around the house, flipping various switches to turn lights off. If you had them tied to smart controls, the “switch” could be in your phone (which is typically on you) and can perform more than just on/off.
  • Integration — The real power comes from integrating the lights to other systems. The most obvious one is your outdoor cameras. The motion sensor at the front of the house trips; now the cameras start, the lights at the front and either side of the house come on, etc…. If I am a thief, a lot of attention has just been put on my activities, and I’m leaving.

So what are my smart lighting options. First consideration is what do you currently have installed. For example, if you have a Ring or Blink doorbell those systems including outdoor light control and are already integrated together.

Other options with various pros and cons:

The New York Times wrote a pretty good article about some of the various options available! Link: https://www.nytimes.com/wirecutter/reviews/best-smart-outdoor-lighting-for-backyards-pathways-and-more/

Give me a call, and we can figure out what is the best solution for your needs. For some, it will be buying component pieces that can integrate together…especially if you already have some smart technology installed. For others, depending on your budget and what you are trying to accomplish, going with a specific brand of products that are already designed to work together is probably the right solution!

What is Encryption?

When it comes to computers and the average end user, encryption typically involves two completely different usages. Let’s start with what is encryption? Encryption is the process of converting ordinary programming coding or data to a “secret” code that you need the encryption key in order to decipher the content.

So the two forms that most end users deal with is sending/receiving data and hard drive security. Let’s start with the sending and receiving of data. The most common forms are email encryption and virtual privacy network (VPN) tunnels. Email encryption is an “add on” provided by your email service that scrambles the data of an email so it cannot be read or opened unless the receiver has the key. The key is tied to unique user identifiers to prevent just a random person from opening/reading the email. A VPN is used to create a virtual “wall” of encryption around your data as it travels through the internet. If you think of the internet as a highway system with various exit ramps for different website addresses, then a VPN is a tunnel around your lane in the highway that prevents anyone from looking in your windows and prevents you from exiting off at the wrong ramp. VPNs are typically used by business to employee connections, financial transactions, or people who simply don’t want anyone to know where they are from and where they are going!

Hard drive encryption (sometimes referred to as endpoint encryption) is where the entire hard drive of a computer needs a key by each program in order for it to access data or perform functions on the hard drive. This is VERY useful if someone is wanting more security than just a password. Think of it as having additional security behind the lock on the front door. The concern with hard drive encryption is it prevents some forms of IT support when you are having technical issues with your hard drive or software. It is REALLY important to ensure you have the hard drive backed up to a 3rd party location because quite often the only fix available with an encrypted hard drive is to “flatten and reload”. It is quite frequently what various malware/hackers do to hold your data hostage. They will “encrypt” the hard drive and then only give you the key if you pay a ransom (and sometimes not even then). Really essential that you don’t give permission to any application to encrypt your computer unless you really want it encrypted and have access to the associated key.

Using encryption on your computer is a great way to enhance the security already being provided by your firewall and antivirus services….especially for the transmission of data. Just keep in mind the trade-offs for maintenance and repair, or even the forwarding of an email to someone else.