Welcome

Welcome

Finding the Right Solution for the Right PRICE

I am a local expert who provides IT services for small business owners and end users.

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IT Support You Can Understand

IT Support You Can Understand

Finding Solutions That Make SENSE

My solutions always consider your comfort level with technology to ensure I don't provide an overly complex solution that not supportable.

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Business Make Easy

Business Make Easy

IT That Makes Your Business or Life EASIER

I understand that the most technical solution may not be the best solution for you.

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Service

My Services

How I Can Help YOU!

01

Customer Services

My goal is to take the “stress” out of your IT experience(s) by providing “Gold Standard” customer service and support. This requires effective communication to ensure you have the skills/tools necessary to understand and use the technology deployed.

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02

Cyber Security

Most issues have a root cause involving security. I will evaluate your current situation, recommend solutions, and ensure YOU understand what is necessary to maintain a secure environment.

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03

Cloud an Artificial Intelligence (AI)

The advances and advantages in these areas swiftly outpace the average end user's understanding. I will help you understand, effectively deploy/use these technologies, and provide support/training on usage.

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04

IT Management

Managing your IT environment is a contant moving target in skills, software, and hardware. My expertise and support will ensure you have the "right balance" of IT to keep current with technology but not needlessly update just for the sake of change.

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My Support

Please call, text, or email me!

(657) 210-0619

[email protected]

Technical Support Information

My Blog

This blog will include posts on some of the most frequent or impactful issues my clients are dealing with....as well as solutions.

Smart House Maintenance — Have You Done Yours?

Almost everybody at this point has some smart home technology in use. In order to keep everything in good working in order, you need to do some general maintenance.

  • Solar Panels/Tiles — Have you done your annual cleaning? Solar panels typically see reductions around 7% and as much as 20% just because of dirt! That is just money you are throwing away. Using a garden hose to spray them with water is NOT cleaning the panels. Popular Mechanics has a good article about this issue, but I always recommend you hire a local professional to clean and inspect your panels. They can help you find problems proactively.
  • Garage Door Opener — How old is your garage door opener? Most of us have a pad we can type in a code to open the garage on the outside of the garage building. If it is old, the encryption on it is not secure which means any thief with a bit of technology has access to your garage and possibly your home. Review your setup. Have it inspected to make sure it is in good working order, secure, etc… You don’t have to replace the entire door to upgrade the opener and associated controls.
  • Cameras — Have you checked all your cameras lately? If you never look at them, at least once a year you should review all the camera feeds to make sure the alerts are working correctly, nothing needs to be adjusted, and recording is happening as you expect. This is a great time to review your setup and see if you have some blind spots that need coverage, or if you want to upgrade/update some technology.
  • Home Wi-Fi — When is the last time you looked over your home Wi-Fi setup. If you have not changed the password in more than a year, it is time to update. Make sure you have automatic updates turned on for firmware. Remember, when you change your Wi-Fi information, you will need to go through every device in your home that uses the Wi-Fi and remove the old network and add the new name/password information. This is really important because the longer it remains unchanged, the more time a bad operator has to “hack it”. Don’t give that nosy neighbor the opportunity to make your life difficult.
  • Household appliances — At least once a year you should go through all the robot vacuum cleaners, smart refrigerators, Wi-Fi enabled washer machines and check the settings, see if firmware updates are needed, and in general “kick the tires” to make sure everything is working the way you want. Quite often you will have turned notifications off and maybe missed something like a filter change reminder.
  • Review local government programs — take the time once a year to look at your insurance, city, state, and utility websites to see if they have any green or smart technology rebates. This allows you to make informed decisions throughout the year about replacements and updates so you don’t just leave money on the table.

Especially the Wi-Fi changes can feel overwhelming with the number of devices that will be impacted. Give me a call/text if you want some help keeping your sanity and knowing nothing will be missed!

How Small Business Owners Should Get Started With AI (Artificial Intelligence)?

Are you as a small business owner looking to see how you should get started with AI? You need to start small and work up to real integration with your business processes. The major issue with AI is something called hallucinations — the situation where AI makes up content instead of returning “real” data. Here is an article by IBM that goes into what is in detail.

To start with, you should use AI as your personal virtual assistant. I recommend you use it to “answer questions/lookup content” and include the source of the content. For example, “How should I care for orchids….include source list?” This allows you to review the content sources to make sure it is not something like Onion.com or something that is fake!

Next, you should move to having it help you create content. For example, as a residential realtor, you need to write property descriptions. I can use something like ChatGPT to create this content as a rough draft that I can then polish up before publishing. In the AI, I would ask something like “Write a property description of approximately 350 words using Tom Perry tone for XYZ address. Please include property features (copy/paste list of features).” It will use various public databases and your personalized content to write a description that fits those requirements. Another example…..as a small business owner, if I have some artwork or logo that somebody has created for me, I can upload it into an AI and ask, “What are the CMYK, RGB, HEX, or PMS colors in this artwork file?” An AI will review the artwork and give you the specific colors used. This allows you to create a cohesive branding when doing things like making letterhead, creating a presentation, designing social media posts, etc…..

Now you are ready to start looking at a more integrated or complex usage of AI. This is where you need to start working with an IT professional that specializes in AI. For example, check in with Mike Cruz @ House Reno Profits! He has an AI virtual assistant tool that can be uploaded with your specific company information. We call this “training an AI”. Now this AI can reduce your human employee time spent to answer phone calls by screening out the spam, answering the general questions directly, and redirecting the calls based on content to the specific employee responsible for those types of calls (sales, account questions, product questions, etc…).

Give me a call if you want some help getting starting on your AI journey, or need some help finding the correct AI professional for the specific need you want solved. Tasks that are repeatable are prime candidates for AI. Some examples would be various invoicing/billing tasks, answering phones, responding to social media, responding to some website queries, etc….

Digital Marketing for Small Business Owners

Digital marketing has grown into a complete monster of opportunities, but if you don’t use it and use it well, you are simply not “heard” in today’s marketplace because of how much business leads has moved to the digital realm! Almost all of your potential clients are using social media and other digital resources. If your business is not visible in these platforms, you are simply not going to be seen by potential new clients.

Let’s first understand a little but about digital marketing. Digital marketing is the outreach we do using various digital tools, applications, platforms, etc…. For a more complete explanation, check out this breakdown from the American Marketing Association. To break it down into tools and/or categories most of us recognizes.

  • Social Media — Facebook, Nextdoor, Linked In, Instagram, etc…. Emo @ Street Team has an app that small business owners can set up to greatly expand their exposure on Social Media by leveraging their employees for very minimal costs!
  • Search Engines — SEO (search engine optimization) is where an expert (like Mike @ House Reno Profits) takes specific steps to position your company near the top of the results for the major search engines like Google….when related to topics like your company identity, your company product/services, and geographical location.
  • Email — Email marketing campaigns are really starting to either replaced or be coordinated with a traditional snail mail post card or flyer campaign. Alisa Cook @ Ally Market Systems knows how to make an email campaign that combines with LinkedIn that is painless and results in “real leads”.
  • Internet — The ability to host, post, search, etc… for information is almost limitless. This can be both a curse and a benefit. Curse if the information is slanderous, inaccurate, or bad and benefit for reaching potential clients you would otherwise miss, providing understanding without tying up your personal time, and really helping a client understand your product and/or services.
  • AI (Artificial Intelligence) — this is the latest to be added to your digital marketing tools or platforms. If you understand AI, it can be leverage to automate many of the tasks involved in your business processes including marketing, speed up but not replace the creative process for new marketing content, and provide summary or detailed research quickly.

An IT professional that understands digital marketing can help you navigate the best results with the most effective usage of your resources. For example, almost any business should start with a website. As a small business owner, you might even be designing the site yourself using something like GoDaddy. If you coordinate with an IT professional that understands marketing, they can help make sure the infrastructure of your website is set up to be easily found by various search engines, your website includes a “landing page” that an email campaign uses to capture new clients, and integrates with social media profiles to have a consistent unified branding presence across multiple platforms!

Give me a call/text/email to get started optimizing your IT resources and knowing when to call in a specific specialist as your needs grow.

Your Home — Smart Outdoor Lighting

Most likely you have recently or will soon put up your outdoor holiday decor and this typically involves holiday lighting. Now, as you consider taking them down, let’s review your outdoor lighting and decide about how you want to make some home improvements. As you remove your outdoor decor, look over where lighting is bad, where do you have security concerns, do you have entertainment spaces that need different lighting when you have company over, outdoor steps that are a trip hazard due to bad lighting, etc….

Now divide your outdoor space into different zones. Most homes will have 4 zones: front, each side, and backyard. If you have a more complex outdoor space, you may want to divide into additional zones: back patio entertainment space, front walkway or driveway, etc…. When we set up smart lights, we assign them to a zone and then your controlling app will activate based on your choices one or more zones at a time. As an example, I may want my front door zone only to light up if it is nighttime and motion or doorbell activity at the front door. Another example would be motion detected in the backyard at night, but for safety, you want the backyard and both side yards to light up to ensure nobody can break into your home unnoticed.

So now that you know where you have concerns or issues as well as what you want to achieve, we can start looking at solutions. The first consideration is electrical. You do not NEED a wired power source because of the availability to use solar or battery solutions, but you need to know that before purchasing equipment. If you want items to be dependent on each other, the easiest solution is to keep everything in the same brand.

For purposes of this conversation I will use “Ring by Amazon” but multiple brands provide similar solutions. If you have a large estate, something like Josh AI is a great solution to automate and control multiple devices of different sources/brands. You are probably familiar with Ring doorbells, but they have motion activated cameras, floodlights, path lighting, etc… All of these items can be interconnected via their app, which you load onto your cell phone or access via your computer. Set up a zone called pathways, which could be solar-powered path lighting, that is set up to automatically come on from a dusk to down. For security, you can have your motion activated cameras automatically turn on any floodlight in their zone whenever it is dark and motion is detected. You could also add the “side zones” so that all sides of your house light up when the backyard cameras register motion. Finally, for an evening party, you can then turn on the “patio” zone. These lights could be setup on a dimmer so you have them provide the appropriate mode lighting and automatically override the evening motion activated full flood.

So as you set up and take down that outside holiday decor, review your setup for some home improvement opportunities. This is a great way to incorporate smart technology that provides the automation and improved security so you can simply enjoy your home. Give me a call if you want some help deciding on the correct equipment and how to design your lighting plan!

Backups and Long Term File Storage

There are an extensive list of options when it comes to desktop/laptop backups and/or long term file storage. First, before we talk about the pros, cons, and differences, let’s consider a few things:

  • You need to understand your industry requirements. If you are talking about patient medical data, military/government data, or company proprietary information, etc…. The first consideration is what rules are you required to follow. As an example, HIPAA requirements prohibit using a distributed server, so many of the default cloud tools would not be allowed.
  • What are your needs? Just about everyone should have a backup but what type and how often? The most common type of backup is incremental and happens automatically in the background. This is a very effective method for capturing data but does NOT capture application or program settings in most cases. Another form of backup is a disk image. This captures EVERYTHING, but it cannot be done automatically, and you cannot be making changes/using the disk as it is being imaged. Great solution for loaded multiple devices with exactly the same image on exactly the same hardware, so everyone has the same tools, but not useful for real time backups.
  • Media — When you are talking about file storage, what material or device you storage the data will be directly related to how long it will be viable for retrieval. You need to know how long you want to keep the data so you can pick a media/device that will exceed your requirements. You also need to understand the requirements of that media/device. For example, I know many users who stored their old tax returns on CDs. This seems like a very good idea. CDs are durable, can hold a lot of data, and relatively inexpensive. The problem is most people used labels with an adhesive that corrupted the storage data over time….or used something like a Sharpie as a labeling method. Unfortunately, just like the label adhesive, ink that is not specifically formulated for CDs will slowly over time destroy the stored data.
  • Have your backup plan/file storage design reviewed by an IT professional. There are too many nuances that can completely invalidate what you are trying to achieve with your backup or file storage system. Most IT professionals are exposed to many unique client situations and can help you prevent making the same mistakes that quite often results in SOS calls. Due to our IT industry exposure/networking, we know the latest technology options, changes in various industry regulations, and “horror” stories of data failures.
  • Unique geographic risk factors. For example, in California, we deal with wildfires. I personally have had multiple clients think that backing up to a local external drive at their business location was a good backup option. Only to realize they lost everything when a fire evacuation was ordered, and they had no ability to safeguard the original computer/laptop or backup device before it was destroyed by fire. A simple 3rd party cloud backup solution would have prevented loosing everything when they were unable to return to their home/business to remove the equipment from danger.

File storage and backup options seem very straight forward and simple, but these decisions when not implemented carefully can have catastrophic consequences.

Setting Up Your Folder/File Structure for The New Year

When you create your folder/file structure, PLEASE make them in a naturally archiving structure! What does that mean? For example, most people have a folder called clients and inside that folder they have a folder for each client. Here is the problem. Every time they want to clean out older data, they have to open each folder and remove the older content. Instead, set the structure up like this:

Each Year — Clients — Folder for each client……

Now what will happen is that each year as we approach January, you will create a new year folder and client folders as you need them. The power of this system is 7+ years out when you decide to prepare for the next year, you just grab the oldest year and hit “delete”. So for example I am setting up my 2026 Client folders. I create my 2026 folder, then create folders for my most common/reoccuring clients. As I create my client folders there is some “timeless” data I will copy over (i.e. their logos for example) for each client. This means when I want to delete the oldest folders, I don’t have to worry about loosing data I need for current work. I don’t have to spend hours going through old folders trying to thin out old content.

From a risk management point of view you DO NOT want to keep data you do not need. If you are ever compromised and have client data, you face legal/financial complications related to identity theft for each client involved. If you have lots of data/files and therefore cannot find when you need quickly that completely defeats the purpose of keeping the data.

Give me a call/text/email if you would like some help designing a structure that is easy to maintain, doesn’t have file names too “long” for the backup systems to automatically capture, and drastically reduce your risk if security is compromised.