Basic Branding Information

No matter how small your business, you should have a branding cheat sheet. This sheet should contain at least the following:

• Fonts
• Colors (noted in RGB, CMYK, HEX, and PMS formats)
• Logos (in multiple formats and configurations)
• Tag Lines
• Company Values Statements

This cheat sheet should be provided to ANYONE providing social media, printed material, digital material, web content, etc… It should be updated regularly when new content is created. The branding cheat sheet should be used as a guide so that new content looks cohesive and works with the existing material.

I have a template I use to capture this information and can help you get started. Give me a call/text/email or reach me via my website’s contact me link and I will help make this happen.